In the belief that the dissemination of reliable information and qualified opinions stimulates the exercise of citizenship and contributes to the development of ideas and of society itself, Folha declares its commitment to the following principles.
1. Confirm the veracity of all news before publishing.
2. Practice journalism that provides a prudent, discerning and up-to-date summary of the most relevant events in São Paulo, Brazil and the world, with an emphasis on obtaining information exclusively.
3. Prioritize topics that, because they affect society as a whole or significant swaths of the population, are considered to be of public interest.
4. Promote the values of knowledge, peaceful conflict resolution, free enterprise, equal opportunity, representative democracy, human rights and the evolution of customs.
5. Approach subjects with critical thinking and without taboos, with the goal of shedding light on problems, exposing failures and contradictions, questioning public authorities and the powerful in the private sector, while also searching for useful or inspiring content.
6. Cultivate plurality, whether through publishing a wide range of opinions or focusing on more than one angle in the news, especially when there is antagonism between parties; highlight different points of view in all controversial or inconclusive issues.
7. Ensure that the arguments of the accused are always considered, and, upon publishing an accusation, guarantee space for rebuttal.
8. Maintain a nonpartisan stance, unattached to governments, opposition parties, doctrines, economic conglomerates and lobbying groups.
9. Preserve the financial health of the firm as an anchor of editorial independence and guarantee that our journalism is shielded from the interests of advertisers; ensure, upon publishing, characteristics that distinguish journalistic content from advertising.
10. Establish a visible distinction between different types of news content, even if it is permeated by analytical interpretation, and opinion.
11. Reject and resist censorship and other attacks on freedom of expression; in cases of proven abuse of this freedom, identify those responsible and hold them accountable, according to the terms of the law.
12. Identify, highlight and correct journalistic mistakes; publish critical views about the newspaper itself; maintain transparent mechanisms for internal oversight and corrections.